Los memes y la política. ¿Por qué algunos memes se vuelven virales y otros no?

Eva Maria Gonzalez Hernandez, Jaime Eduardo Figueroa Daza, Jan-Hinrich Meyer


Los memes digitales son un formato controversial en el debate político y social contemporáneo. Este trabajo explora qué elementos del meme afectan su difusión exitosa. El trabajo combina metodologías cualitativa y cuantitativa para el análisis de una muestra de memes políticos en España. Los resultados muestran que para el éxito del meme es vital, el capital social digital del creador junto con un contenido emocional aderezado con un humor sofisticado.

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