Emergency communication through Twitter: level of activity, communication functions and interactions of the institutions and spokespersons involved in the wildfires in Sierra Bermeja, Málaga
DOI:
https://doi.org/10.12795/IC.2023.I20.16Keywords:
Crisis, digital spokespersons, emergency communication, risk, Twitter, wildfiresAbstract
This article analyzes the communication management carried out by institutions and spokespersons on Twitter about the intentionally set fires in Sierra Bermeja, Málaga, in September 2021. The goals are to analyze the number of messages, their communicative purpose, and the level of interaction achieved. To this end, a content analysis of 582 tweets has been carried out. The main conclusion is that the institutions took advantage of their messages for self-propaganda purposes.
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