The phenomenon of “gastics” in intercultural communication

Authors

  • Feruza Yerzhanova Abai Kazakh National Pedagogical University
  • Aigul Onalbayeva Kazakh State Women's Teacher Training University
  • Ulzhan Mussabekova Al-Farabi Kazakh National University
  • Zhanarka Ibraeva Abai Kazakh National Pedagogical University

DOI:

https://doi.org/10.12795/IC.2025.I22.10

Keywords:

Intercultural dialogue, Etiqu, Antropology, Gastro-culture, National dishes

Abstract

The purpose of this study was to explore the symbolic and communicative functions of food as a means of intercultural interaction, as well as to determine how national gastronomic traditions influence the formation of cultural identity in the context of globalization. The study focused on the gastronomic practices of different countries, such as China, Korea, Japan, Turkey, Central Asia, Europe and the United States, and analysed how national dishes become symbols of cultural heritage and social interaction. Particular attention was paid to how globalization affects the spread of gastronomic traditions, adapting them to other cultures, and how the media and gastro-tourism contribute to the popularization of national dishes around the world. The analysis also covered the conflicts that can arise from cultural differences in food consumption and table behaviour and their impact on intercultural communication. It was found that gastronomic traditions play a significant role in preserving national identity, especially in the context of globalization, when traditional dishes are adapted to new cultural contexts. At the same time, the study highlighted the importance of media and gastro-tourism as a means of spreading knowledge about other cultures through food, which promotes cultural exchange and facilitates intercultural understanding.

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Published

2025-12-20

How to Cite

Yerzhanova, F., Onalbayeva, A. ., Mussabekova, U. ., & Ibraeva, Z. . (2025). The phenomenon of “gastics” in intercultural communication. IC Revista Científica De Información Y Comunicación, (22), 227-253. https://doi.org/10.12795/IC.2025.I22.10